REY is an icelandic label founded in 2009 by designer Rebekka Jónsdóttir. Rebekka Jónsdóttir graduated 2008 from Fashion Institute of Design and Merchandising, Los Angeles, with a major in Fashion Design. Inspiration for REY’s collection comes in part from nature but a major part from the fabrics and yarns themselves.
Here are some images from a lookbook shoot that REY one of our labels did with the talented SagaSig. Saga has an amazing and inspiring blog THE NEVERENDING STORY which we ofcourse follow.