Thursday, August 5, 2010


REY is an icelandic label founded in 2009 by designer Rebekka Jónsdóttir.
Rebekka Jónsdóttir graduated 2008 from Fashion Institute of Design and Merchandising, Los Angeles, with a major in Fashion Design.
Inspiration for REY’s collection comes in part from nature but a major part from the fabrics and yarns themselves.

Here are some images from a lookbook shoot that REY one of our labels did with the talented SagaSig.
Saga has an amazing and inspiring blog THE NEVERENDING STORY which we ofcourse follow.

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